Services 03
25 November 2019 2025-12-18 21:27Services 03
BTL services from idea to on-ground execution
At THE WAY, we design and deliver BTL and experiential campaigns that live where your customers really are – in stores, on the street and at real brand touchpoints. From stands and in-store activations to samplings, events and roadshows, every project starts with a clear brief and ends with a measurable result.
Our team combines strategy, creative, production and field operations in one place. We handle permits, fabrication, logistics and promoters so you can focus on the brand story, while we take care of every detail on the ground.
Trusted by brands across categories
THE WAY partners with brands that care about real-world customer touchpoints. From FMCG and retail to services and startups, our clients come to us when they need BTL campaigns that are creative, practical and executable. We value long-term relationships, clear communication and mutual trust – and we are proud to support brands that share this mindset.
