TheWay-BTL Agency – The Way – To effective communication is the key to successful innovation

Experiential & BTL Marketing

Live Brand Impact

What we do

Fully equipped for real-world brand experiences

From strategy and creative to production and on-ground execution, THE WAY delivers shopper, retail and event activations end-to-end – so your brand shows up smart, consistent and measurable.

BTL expertise that turns ideas into on-ground results

THE WAY combines strategy, creativity, production and field execution in one team – so your brand gets consistent experiences and measurable impact across every activation.

Measurable Results

Clear KPIs, reporting and photo/video documentation so you see exactly what your activation delivered, store by store

Nationwide Field Network

Promoters, supervisors and logistics partners ready to run campaigns across key cities and channels, with full operational control

Retail & Shopper Know

We understand shelves, shopper journeys and store operations, creating activations that don’t just look good, they actually sell

End-to-end Services

From brief and shopper insight to concept, design, production and on-ground activation – everything is handled by one integrated team

Smart Brief & Strategy

We start with shopper insights, brand KPIs and a clear brief so everyone knows what success looks like.

Creative & Production

Our team turns strategy into concepts, designs, POSM and full production ready for rollout.

Activation & Reporting

Field teams execute nationwide, with live tracking, photos and clear post-campaign reports.

BTL campaigns that are easy to run, hard to forget.

Sunich MALTICH DANONE

Let’s plan your next activation

Share your brief with us and we’ll get back to you with ideas, timelines, and realistic budgets. Fill in the form or use the map to find our office our team is ready to support your next on-ground experience.

shamim@the-way.ir