Coinciding with back2school season, the Danette campaign, along with the distribution of sticky notes, was carried out in 8 shopping centers.

A total of 50.000 products were sampled, with consumers being asked to write their feelings about the campaign slogan:

“آینده با تو شیرینه چون …”

Execution Steps

• Negotiating & Renting location spaces
• Production of Counters
• Sampling Execution​