About Us 03 – TheWay-BTL Agency

BTL experiences that connect brands to people

THE WAY is a BTL and experiential marketing agency dedicated to real-world brand experiences. We combine strategy, creative, production and field execution in one team, so every stand, promotion and event tells one clear story. Our job is to turn your brief into smart on-ground ideas, execute them precisely, and report back with measurable results.

What We Do at THE WAY

At THE WAY, we design and execute BTL and experiential campaigns from idea to on-ground activation. Our team brings together strategy, creative, design, production and field operations to deliver stands, samplings, in-store promotions, events, roadshows and retail branding. We manage the whole journey – from brief and concept to permits, logistics, talent management and post-activation reporting – so you can focus on your brand while we take care of every detail.

BTL campaigns, in-store and shopper activations, product samplings, brand events and roadshows, POSM design and production, and retail branding across modern and traditional trade.

See our services

Our Services

BTL Strategy & Ideas

We turn your brief into clear BTL concepts and activation routes tailored to your brand, audience and channels.

Creative Concepts & Design

From stand and kiosk design to POSM and in-store branding, we create visuals that work in real retail environments.

Production & Fabrication

We manage production of stands, booths, POSM and branding materials with reliable vendors and quality control.

Field Execution & Promoters

Our on-ground teams handle setup, promoters, sampling and daily operations to make sure your campaign runs smoothly.

Events & Brand Experiences

We plan and execute brand events, roadshows and experiential activities that connect people to your brand story.

Reporting & Insights

After each activation, we deliver structured reports, numbers and insights to help you measure impact and plan next steps.